“Working in a digital environment allows us to explore new aspects of product sales. To be able to explain the potential of each vehicle, and to be able to visualize in each use case how it approaches our reality.”
— CMO SEAT SPAIN –
Due to COVID-19, car sales decreased by 39.3% in 2021 compared to 2019. As customers demanded simpler and more immediate experiences in other shopping areas, Seat aimed to streamline sales by creating a virtual showroom. This allowed customers to address their concerns and digitally experience the first contact point of the car buying process.
Responsible for conceptualisation, design and support engineers teams.
1 product manager, 4 product designers, 4 3D artists and 10 engineers
Feb 2021 – Apr 2021
“Working in a digital environment allows us to explore new aspects of product sales. To be able to explain the potential of each vehicle, and to be able to visualize in each use case how it approaches our reality.”
In the wake of the digital evolution accelerated by COVID-19, and leveraging their deep understanding of customer behavior, Seat recognized the need for new experiences and digital tools to streamline the initial point of contact for customers looking to buy a new car.
The challenge was to enable customers to explore the smallest details, understand each car's features, configure their desired model, and analyze purchase and financing options in real-time, all from the comfort of their homes. This necessitated the creation of a seamless, comprehensive digital platform to enhance the car buying experience.
Leverage a 100% digital context to facilitate informed decision-making and boost product sales.
Integrate the dealership role into the initial point of contact, rather than relegating it to the final step of the sales funnel.
Offer a full virtual showroom experience accessible from any device, allowing customers to explore and configure vehicles in real-time.
Create a seamless and efficient digital sales process that aligns with modern consumer expectations and behaviors.
The MVP virtual showroom was launched in only 3 months.
From
in-store experience traditional sales models
to
first experience in Seat virtual showroom
3D product catalogues in real-time
5 main sections to split the most useful features of each car model into six distinct sections.
Design
Technology
Connectivity
Comfort
e-Hybrid
3D showroom boosted website traffic by 10%
