Aena, a journey to accessible digital design
Art Direction
Design System
Interaction Design
Product Design
Aena is a Spanish public enterprise managing 46 airports and 2 heliports in Spain. Aena strongly emphasizes accessibility, ensuring that passengers have a fully accessible experience, from flight searches to transportation to their destination.
Responsible for conceptualization, design and support engineers teams.
2 product managers, 6 product designers, 1 accessibility expert and 7 engineers
Nov 2019 - Dec 2020
Aena had a previous app used mainly by professional drivers to pick up or drop off passengers at the airport. Passengers seldom use this app due to its complex architecture, poor information design, and inaccessible UX and UI.
Establish accessibility as a core element in the app, so every choice should contribute to an enriched and inclusive experience.
Improve the architecture information to enhance a better user experience.
Enrich user interface with brand elements to increase brand perception.
Project built with an agile methodology
The final app architecture was greatly enhancing, offering more cross navigation to users
In addition to the stakeholders interviews from each area and the form sent to Aena's Fifelization Club, every feature undergoes its own research phase. This allows us to focus on specific features, enhance them through user interviews, and analyze the current usage of Aena's previous app.
In need of scalability in the solution.
Capitalize on user journey moments.
Streamline navigation pathways within the app.
General lack of awareness about app features.
Enhanced usability for flight search.
Speed up waiting periods with guidance feature.
The wireframes offer a glimpse into the intuitive layout, simplified workflows, and modern aesthetics that will elevate user engagement and satisfaction. From the sleek interface to the seamless interactions, each wireframe reflects our commitment to delivering a user-centric app design that exceeds expectations.
From
An obsolete and unadapted design
Company and product-centric
Information oriented
To
Attractive and responsive design
Customer-centric
Information and sales-oriented
Recognizing the popularity of flight searches, we've implemented three triggering points: a prominent search bar on the home screen, within the 'My Trip' section, and in the bottom menu.
The Parking section redesign aimed to create a prominent space for booking or managing bookings, enhance communication about the benefits of the 'Aena Club Cliente' to engage users and drive more bookings, and improve the booking experience for better accessibility.
