Aena, a journey to accessible digital design

Art Direction
Design System
Interaction Design
Product Design

Project Overview

Aena is a Spanish public enterprise managing 46 airports and 2 heliports in Spain. Aena strongly emphasizes accessibility, ensuring that passengers have a fully accessible experience, from flight searches to transportation to their destination.

MY ROLE

Responsible for conceptualization, design and support engineers teams.

THE TEAM

2 product managers, 6 product designers, 1 accessibility expert and 7 engineers

TIMELINE

Nov 2019 - Dec 2020

Problem statement

Aena had a previous app used mainly by professional drivers to pick up or drop off passengers at the airport. Passengers seldom use this app due to its complex architecture, poor information design, and inaccessible UX and UI.

Project goals

01

Establish accessibility as a core element in the app, so every choice should contribute to an enriched and inclusive experience.

02

Improve the architecture information to enhance a better user experience.

03

Enrich user interface with brand elements to increase brand perception.

The final app architecture was greatly enhancing, offering more cross navigation to users

Research insights

In addition to the stakeholders interviews from each area and the form sent to Aena's Fifelization Club, every feature undergoes its own research phase. This allows us to focus on specific features, enhance them through user interviews, and analyze the current usage of Aena's previous app.

STAKEHOLDERS INSIGHTS

In need of scalability in the solution.

STAKEHOLDERS INSIGHTS

Capitalize on user journey moments.

STAKEHOLDERS INSIGHTS

Streamline navigation pathways within the app.

USERS INSIGHTS

General lack of awareness about app features.

USERS INSIGHTS

Enhanced usability for flight search.

USERS INSIGHTS

Speed up waiting periods with guidance feature.

New look&feel

From

An obsolete and unadapted design
Company and product-centric
Information oriented

To
Attractive and responsive design
Customer-centric
Information and sales-oriented

Flight search feature

Recognizing the popularity of flight searches, we've implemented three triggering points: a prominent search bar on the home screen, within the 'My Trip' section, and in the bottom menu.

Play
Play

Parking feature

The Parking section redesign aimed to create a prominent space for booking or managing bookings, enhance communication about the benefits of the 'Aena Club Cliente' to engage users and drive more bookings, and improve the booking experience for better accessibility.

Play
Play

Check out in app stores

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